This web site details my life as an Association Executive for the Association Executives of North Carolina. This is my first position as an Association Executive.

Wednesday, June 28, 2006

My Own Blog Challange

I have tried really hard. No, that's really not true. OK, I have thought really hard about updating my blog more often with news from my first year as an association executive and I have managed to only scrape together about three postings. That's about one posting every three months. Not too good, huh?
There must be a lot of credit given to folks like Jeff De Cagna and Ben Martin who update their sites on an almost daily basis. So, I in keeping with what Jeff did recently, I am making a commitment to update my blog at least every other business day. That amounts to about 13 postings in a month.
For those of you who aren't familiar with blogs (I have only really been at this for about 9 months) it is a place where a person can share thoughts and ideas and create a two-way flow of communication.
When Internet commerce started taking off, the phrase "Virtual Store Front" came into being. This was neat, but it you still didn't get the feeling of talking with someone. Then came chatrooms or bulletin boards, where people could leave each other messages. Now we are at Blogs -- a place where I can share my thougts with the entire world and maybe someone finds it useful and chooses to comment about it. Or perhaps it gets spread around from blog to blog. Perhaps even something might find its way on a Wiki. We will talk about that later.
So, the point is, I will try really hard to make myself a part of the Blog community by posting a little more regularly.
The one thing I am challanged with in creating a blog is a feel like I slight egotistical as I write this thing. I mean, out of the nearly 300 million people in the world, besides myself and my wife because she loves me, how many people really care about what I have to say.
But you know, this is a fascinating point and actually leads me back to the field of association managemnt.
Me siting here getting ready to create and maintain (posting more than once every two months) a Blog titled Association 101 is a lot more than creating something with no rhyme or reason. If I had no greater purpose than to just hear myself talk to hear myself talk, I wouldn't be doing anyone any good and wouldn't really be spending my time wisely. This is the same for how we create products and services for the members of our associations. You wouldn't just create new publications or seminars or member benefits with no thought to why you are doing it. Hopefully you have realized there is a greater purpose out there for why you do the things you do. Hopefully you have realized who your audience/customer/member is and what things are of interest to them.
In the next 13 post, over the next month, I will talk about the association profession from a new executive's perspective and things I have learned, which I had learned and hope to learn.

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